Please enjoy these marketing resources that we have found helpful in our own marketing initiatives. Contact us if we can be of further assistance.

NEW!  Event Marketing with Swiftpage
Whether you are hosting an onsite event, presenting an online webinar or throwing an all company shindig, Swiftpage can easily be used to effectively promote your event, turning invitees into attendees.

NEW!  The Future of Email Marketing
At this time of year, we all just want to make it through the holiday season. We are often so caught up in the now that we forget the New Year is beckoning. The reality is, now is the time to start planning for your email marketing in the New Year. Here are 6 tips to get you started.

NEW!  Back to the Basics
As you are having success with your first few email blasts of the year it is important to view the results as a learning experience to harness future gains. As you are planning your next, or maybe first email blast, here is a checklist of questions you should ask yourself before you send.

NEW!  Email Marketing: Cost Effective Marketing
In the ever popular and increasingly expensive online advertising space email marketing remains the leader of cost effective, direct response marketing. As the most familiar form of digital communication, marketers can focus a message to a specific customer for the greatest return. Through enhanced database profiling, improved marketing communications, real-time brand/product recall and customer retention email marketing is more than simply a way to push your promotions to your customers.

The Creativity of Holiday Marketing
The design of your email campaign this holiday season will be what catches the attention of your readers right off the bat. Alex Williams of MarketingProfs says, “Quality design helps present your brand in a positive way, separates you from competitors and helps increase sales.” He goes on to explain that small design changes will help your email campaigns look that much more engaging. Here are a few design principles to focus on during the holidays...

Testing 1, 2, 3 - Testing for Results
The most brilliant parts of email and email marketing are the testing and analytics. With email and the Internet, you can literally test the success of everything you send out, or put on the web. With this said, the ability to form a strict and effective testing process is crucial to whether or not you succeed...

Shortcuts to Loving Your Basic Template
Here are a few quick tips for building your template in the Swiftpage Basic Editor to wow your recipients...

Learning from the Past
In times of recession, the businesses that are surviving, or even thriving during these hard times are the ones that have emphasized trust and relationships in their platforms. Karen J. Barran of BtoB magazine once wrote an article titled “Looking back: The top 5 mistakes of 2009,” and many of its lessons can still be applied today. Instead of looking at the “mistakes” that people have been making, I am going suggest the “tips” that you can use to ensure your emails are mistake free and not stuck in the past...

Lead Management - Stop Wasting Time and Money
You’ve acquired a list of 500 names. However, you don’t have permission to send email to this group. You decide to have your sales team contact every new lead, gauge interest and try to form a relationship. As a result, your sales team is not making qualified calls to existing prospects in order to move them through the sales funnel. So this “profiling” call to new leads all of a sudden becomes incredibly expensive...

 Fast Track to List Growth
Growing a contact list is a significant and necessary goal for any business’ marketing strategy. Swiftpage’s Surveys and Web Forms are a highly valuable tool to collect new contacts and streamline contact management...

3 Ways to Get Your MBA in Link Usage
Some E-marketers send email blasts with reckless abandon; blindly hoping that since they are sending email messages they will surely see the ROI that comes along with Email Marketing. Don’t be one of these E-marketers. While in some cases simply sharing information is a valuable practice, it should not start or end there...

The ROI of Email Marketing
The Email Marketing Census 2010, by econsultancy.com found that 39% of companies are unaware of their organization’s return on investment (ROI) from email marketing. Yet, 75% of companies have rated email as ‘excellent’ or ‘good’ for ROI. As perhaps the most consistent marketing channel in an organizations mix, the price of using an email marketing service is relatively low. For this article, we will calculate the ROI of a single monthly email blast...

Your Guide to Email Marketing
Email marketing is proven to be one of the most cost effective ways to reach out to your customers and prospects. Through email marketing, businesses are able to target the needs of their contacts. Swiftpage provides you with the tools to create, track and send beautifully crafted email campaigns. It also combines email marketing with robust reporting tools to reveal the results you want to see. 

Automate Your Small Business
Discover the ease and importance of automating your marketing. Using ACT!'s E-Marketing/Drip Marketing solution, learn how you can save time, money and eliminate the need for additional marketing staff.

4 Techniques to Strengthen Your E-marketing Strategy
From social media to paid search and SEO practices, lead generation opportunities and methods are endless. While many companies are testing and proving that online lead generation works, traditional methods still play a major role. Read on to discover some ways to bring old school methods to present day marketing.

7 Easy Steps to E-Newsletters
Strengthen your customer retention and conversion rates through the use of E-newsletters. Get started today with these strategic tips for a year of e-marketing success...

E-Newsletter Ideas
You have decided to send a weekly or monthly email blast to your ACT! contacts. Now what? Here are some suggestions of things you can include in your newsletter...

NEW! Compliant VS Complaint
For today's Web-savvy consumers, email marketing is an easy, cost-effective way to stay top-of-mind. With the click of a button, you can send e-brochures or special promotions to your prospects. You can announce upcoming events to customers or keep them up to speed on your products with a company newsletter. All without the old costs of printing, assembly and postage. Sounds simple enough...

Identifying Email Spam and Spammers
What is spam and are you a spammer? Find out in this article...

The CAN-SPAM Act: A Compliance Guide for Business
Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations...

Common Spam Trigger Words
Review the list of 'Super Delivery Killers' and 'Sly Delivery Hinderers' that could cause your email to be marked as spam!

Swiftpage Spam Check Tool
Before sending out your company emails, send them through the Swiftpage Spam Check to see what popular spam Filters view as spam infractions...

NEW! How to Use Facebook for Business

NEW! A Visual Guide to B2B Facebook Pages

NEW! How to Use Twitter for Business

Social Media Best Practices
Social media has quickly become a marketing must. The rise of blogging, tweeting, connecting on Facebook and joining in to the discussion on Linkedin have exploded. If your company has yet to jump on the bandwagon then you have come the right place. We want to help you answer your questions regarding anything and everything social media.

Direct Mail - Benefits and Best Practices
Did you know that 98% of consumers bring in their mail the day it is delivered and 77% sort through it immediately after receiving it? With the rise and ease of email marketing and social media, the amount of Direct Mail pieces has decreased in people’s mailboxes? Thus, direct mail has become a type of novelty, which allows your marketing message to stand out more.
How can you increase the benefits of Direct Mail?