Swiftpage’s Drip Marketing functionality gives you the ability to create campaigns that can be sent specifically to who you want to reach, when (more on Swiftpage, a subscription-based service that integrates with ACT!, can be found here). Drip marketing allows you to set several stages to a campaign to make sure you reach your target audience. If for your first stage you choose to send out an email advertising your trade show booth, you can customize the next stage of your campaign by making sure that those who opened and clicked through the email from the first stage, do not receive the next one—the next email can then be sent out to those who did not open the first email. There are various ways to tailor your campaign to reflect how you want to communicate with your customers. Swiftpage also has an option to send postcards as a stage. If you just want to send out postcards but don’t want to run an entire campaign, Remarkable Mail is another option for sending out postcards to your ACT! contacts.
Remarkable Mail is a third party add-on you can install and use to send postcards from ACT!. This solution is great if you want to send postcards to your contacts throughout the year (you purchase the add-on itself once and also pay for each postcard order). You can easily select a group, a single contact, or a look-up and send a customizable postcard to them through the add-on. Using this route, you bypass all the things that are a hassle about mailings—the address labels, the postage, the time it takes to run it to the post office, etc. You just order your cards through ACT! and Remarkable Mail does the rest of the leg work.
If you are looking to get attendees to your trade show booth, think about creative ways to use ACT!, Swiftpage, or Remarkable Mail to get your target audience’s attention. If you would like our help setting up campaigns in ACT! and Swiftpage, please give our office a call at 847-520-0860.