
Most marketers who are using an email marketing provider are probably wondering how anyone sent out newsletters before the advent of e-marketing software. For ACT! users, Swiftpage, also known as Sage E-marketing for ACT!, has long been the best all-in-one way to both create and instantly send out company newsletters. But it has the capability to do much more than that. This week, we wanted to highlight some of the lesser known powers of Swiftpage:
1. Follow-up
Have you ever sent a quick follow-up email after a call or visit to thank your client or prospect for their interest and to let them know you will be in touch? With Swiftpage, once you create a template you can save it and reuse it, making it easy for you to send a very professional looking follow-up note just minutes after a phone call.
2. Invitations
Want to invite your contacts to your next event? You can send a single template to one contact or one hundred contacts in one send. To avoid sending emails that sound like a mass mailing, use Swiftpage’s mail merge fields to pull personal details like names and addresses from ACT! into the template. Your attendees can then RSVP using Swiftpage surveys.
3. Surveys
Swiftpage surveys are a tool you can use to create forms for your contacts to fill out. If you are ever looking to collect and organize information from your clients—be it RSVPing to an event or giving feedback, using a survey is simple and effective. And just like templates, you can save your surveys for later use.
4. Field Mapping
Once you have gleaned data from your Swiftpage survey, one of the best ways to store the information you gather is to direct it back into ACT!. Swiftpage is designed so that you can map survey answers to ACT! fields and then sync that information with ACT!, so you can stay organized automatically. This saves you time otherwise spend re-typing or copy-pasting.
Are you interested in learning more about Swiftpage? Call us at 847-520-0860 and ask for Tina Brandts, our Swiftpage Certified Consultant. And if you want to receive details about an exciting, upcoming Swiftpage offer—be sure to open our upcoming August newletter for more details! Not registered for our newsletter? Click here.
Have you come up with a creative use for Swiftpage? Tell us about it in the comments!