Easier said than done, right?
But first things first—what are buzzwords? Buzzwords are words that are overused, sound new and exciting, but have lost much of their meaning due to over application - words like cutting-edge, industry leader, and innovative to name a few. The problem with buzzwords is people have grown so used to seeing them in sales pitch ads that these words have lost the original sense of excitement they were meant to invoke. Like hitting a written speed bump, the meaninglessness of the word causes less appreciation for the surrounding text.
To help prevent your readers from tuning out, make it a habit of combing your copy for buzzwords before you hit send.
To get a better idea of what words to avoid, check out Wikipedia’s categorized list of buzzwords or Marketing Jive’s top 100 marketing buzzwords for 2011. Once you are familiar with these terms, it's pretty easy to spot them and switch them out for more descriptive terms. Yes, on rare occasions a buzzword may be your best word, but making a habit of breaking away from verbal trends can lead to marketing pieces that are fresh and interesting.
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Are you stuck with a pet buzzword you can’t vanquish? Or is there a particular buzzword you can’t bear to read one more time? Tell us about it in the comments.