Category: Act! Emarketing

What Is E-marketing Anyway?

9/21/2016

Act! Emarketing has come up here at KSC a lot this year – from this month’s webinar, to featuring it in our newsletter, to discussing the Emarketing enhancements available in the latest version of Act!. But some of you may be wondering “What the heck is e-marketing anyway, and why should I care about it?”

E-marketing is any marketing done online or digitally, but when we talk about Act! Emarketing, we’re specifically referring to e-mail marketing. Do you email your contacts about any of the following?

Company news
Industry news
Promotions, discounts and sales
New or improved products and services
Insider information (how to’s, FAQ’s, etc.)
Birthday, anniversary or holiday greetings

Then you’re already doing e-mail marketing! But if you’re still sending all your e-marketing messages using your regular day-to-day email client, you’re missing out on some great ways to improve your marketing efficiency and success.

Using a program like Act! Emarketing offers a number of benefits over your regular e-mail client when it comes to e-mail marketing:

A more professional image
Customizable mobile-friendly templates
Easily personalized emails
Tracking/analytics
Reporting
A better send process (your emails are less likely to be marked as spam)
The ability to create & schedule email campaigns in advance
Functions necessary to comply with legal requirements, such as unsubscribe

And, with Act! Emarketing, you can take advantage of powerful Act! capabilities:

Easily access Contacts, Lookups, Groups, and Companies right from within Act! to quickly build targeted email lists
Upload and host images and documents that can be used to personalize your emails
Easily share images and documents in your email campaigns by embedding or linking to your hosted library
Easily create simple webforms to capture leads from web pages, newsletters, emails, and more
View emarketing results directly on each contact record within Act!

View a prioritized list of recipients ranked by level of interaction – allowing you to contact those who are most interested in your message – right within Act!

Want to purchase the latest version of Act! and take advantage of all Act! Emarketing has to offer? Already have Act! Emarketing and looking for training in using it efficiently and effectively?

UPCOMING WEBINAR: Emarketing with Act! - Learn To Send Your First Message

9/1/2016

Are you ready to get started with e-mail marketing? Act! emarketing is a simple and cost-effective way to grow your business.

We’ll help you learn to create professional, eye catching campaigns that reach customers and prospects with the right message at the right time.

In this session we will explore:

Creating an Act! emarketing account
Modifying existing Act! emarketing templates
Preparing to send your first Act! emarketing message

Join us for a webinar on September 22nd, 2016 at 11:00 AM CDT.
$35 fee/per attendee.

Introducing Act! v18.2

8/24/2016

We’re pleased to announce the release of Act! v18.2! Features and benefits include:

Act! Connect Link For Desktop Users
The all-new Act! Connect Link delivers the power of the Act! Connect integration platform to Act! Premium desktop users with no complicated setup – simply install and go!

Now, whether you are using the web, desktop, or Cloud version of Act! Premium, it’s easier than ever to leverage the power of Act!

Connect for simple integrations with hundreds of popular business apps that help you save time and accelerate your sales and marketing efforts.

Act! emarketing Enhancements
New Act! emarketing administrative features allow admins to designate which users can send emarketing campaigns, and from which sender profile.

Act! Premium For Web Enhancements
Act! Premium for Web updates enhance the usability of Opportunities by allowing users to manage Opportunity processes and products from the web client. Additionally, Act! Premium for Web users can streamline management of Contacts using the Copy/Move Contact Data option, making it easier to manage the integrity of their Act! data.

Enhanced Security And Control
Additional administration and security options for Act! Premium Web API gives administrators expanded control over how the Web API and related integrations are used within their business.

Quality And Performance Updates
Dozens of performance and quality enhancements across the product portfolio based on user and partner feedback.

Looking for more information or ready to upgrade?

Time Is Running Out!

8/16/2016

Attn: Act! Pro v16, Premium v16 and Premium v17 Users

You are eligible to save up to 25% when you upgrade to Act! Pro v18 or renew into an Act! Premium subscription. In addition to the latest version of Act! Premium, subscriptions include access to expert technical support and training resources, AND the next version of Act! when it's released—at no additional cost.

Hurry! Your special pricing will only be available until September 30, 2016. Also, by the end of this year, Act! v16 will no longer be supported by Swiftpage (KSC support will continue to be available for all versions of Act!).

Act! Feature of the Month: Act! Emarketing

7/13/2016

Did you know that your purchase of a recent version of Act! Premium (v16 and above) includes a basic Act! Emarketing account at no extra cost? Powerful, easy-to-use emarketing tools help you reach the right customers and prospects with the right message, so you can:

Grow your business
Drive sales success
Create customers for life

With Act! Emarketing you can create and send campaigns, analyze results and insights, and view comprehensive contact history – all within Act!

Take Advantage of Powerful Act! Capabilities

Easily access Contacts, Lookups, Groups, and Companies right from within Act! to quickly build targeted email lists.
View emarketing results directly on each contact record within Act!.
Take notes, view complete history, and edit contact details to keep your data up-to-date – no synching, uploading, or downloading needed.

Grow Your Business with Lead Capture

Easily create simple webforms to capture leads from web pages, newsletters, emails, and more.
Copy/Paste HTML into your web page, newsletter and more.
Or, use a hyperlink to Act!’s hosted form.
Extended and Basic forms included.
Stay organized using Act! Group functionality.

Send Your Email with Confidence

Ensure your message gets to the inbox, with our expert advice and handy strategic tips for higher conversions and improved deliverability.
Our dedicated deliverability team manages sender reputation to ensure your emails are sent with outstanding delivery rates.
Send personalized emails immediately or schedule for future delivery with ease.

Track More Than Just Your Emails

Find out exactly what happened after your email was sent, including open rates, clicks, bounces, opt-outs, and more in easy-to-analyze graphs and detailed reports.
Use what you learn to continuously hone your messages.
These results can also be recorded in Act! history so you can make sure future communications reach the right people.

Expedite Follow-up with Intelligent Call Lists

View a prioritized list of recipients ranked by level of interaction – allowing you to contact those who are most interested in your message – right within Act!.
Robust integration within Act! allows you to easily create Histories, Activities, Lookups, and more – right from the contact within the Call List.

Organize Your Leads

Enable Call Lists at time of send or anytime thereafter to get dynamic, up-to-date interaction information.
View and manage Call Lists for each of your campaigns, or combine the hottest leads from all your campaigns into one.
Review all Call List results, or for campaigns over a specified time frame.

Host & Share Your Media

Ensure customers notice your message with personalization options like dynamic data integration and attention-grabbing images.
Upload and host images and documents that can be used to personalize your emails.
Easily share images and documents in your email campaigns by embedding or linking to your hosted library.

Create Email Templates with Ease

With over 100 email templates provided, you’re sure to find one that fits your business need, or easily import your own HTML files for a completely custom campaign.
Customizing your email template is simple with our intuitive drag-and-drop template editor.
Mobile-friendly templates offer maximum readability on mobile devices.

New for Act! v18 - Act! emarketing has been greatly improved for Team use. As an administrator, you have greater control over who can send emarketing message with Call List filters and Act! emarketing permissions for send and Smart Tasks.

Want to purchase the latest version of Act! and take advantage of all Act! Emarketing has to offer? Already have Act! Emarketing and looking for training in using it efficiently and effectively?

Users of Act! 2013 and Older Versions – Is Now the Right Time To Upgrade Act!?

3/10/2016

Your version of Act! is several years old and you may be wondering, should you upgrade? We encourage you to consider an upgrade if either of the following situations applies:

One of or more of your business needs dovetails with features found only in a newer version of Act!.
You’re getting a new computer or office-wide computer system. Older versions of Act! may be incompatible with the newest version of Windows OS and Office.

What does the latest version of Act! have to offer?

Innovative Features

History List view provides an insightful look back
Contact Timeline
Automation and customization options
Integrations to Dropbox, SharePoint™, iCloud® etc.

History List View

Timeline View

Compatibility with Popular Business Applications

Windows® 10
Office 2016
Chrome™ and Internet Explorer® 11 browsers

Flexible Subscription Plans
(Permanent licensing is also still an option.) Subscription plan benefits include:

Easy access to the newest features and updates available for Act!
Basic technical support provided by Act!
Basic Act! emarketing accounts
Video tutorials

Integrated Act! emarketing

Team access
Lead Capture
Call List functionality

Act! emarketing view

Learn more about the latest version of Act!

See what’s new since your version.

Act! Compatibility Matrix

Need to discuss if upgrading Act! is right for you?

Act! Feature: Intelligent Call Lists

2/3/2016

If you use Act! emarketing, have you made use of Intelligent Call Lists? This feature allows you to find out exactly what happened after your Act! emarketing email was sent, including open rates, clicks, bounces, opt-outs etc. in easy-to-analyze graphs and detailed reports. Use what you learn to expedite follow-up, organize your leads and continuously hone your messages.

View a prioritized list of recipients ranked by level of interaction – allowing you to contact those who are most interested in your message – right within Act!.
Robust integration within Act! allows you to easily create Histories, Activities, Lookups, and more – right from the contact within the Call List.

Enable Call Lists at time of send or anytime thereafter to get dynamic, up-to-date interaction information.
View and manage Call Lists for each of your campaigns, or combine the hottest leads from all your campaigns into one.
Review all Call List results, or for campaigns over a specified time frame.

Learn more about the Call List Feature in Act! and how to use it.

Looking to get Act! emarketing, add the Call List feature to your Act! Emarketing subscription or need help utilizing your Call Lists?

A Holiday Gift From Act!: Try Act! v18 for Free

12/9/2015

Act! released v18 on December 8th and it’s better than ever! Act! Premium v18 brings a host of compatibility and productivity enhancements, new Act! emarketing administrative features, a fresh, modern look for Act! Premium for Web, and more.

Extend the power of Act! and streamline efficiency with an all-new web API platform that allows for meaningful connections to business productivity tools, and stay up-to-date with the newest features available for Act! with flexible subscription plans – now including expert technical support.

Experience Act! In a Whole New Way
Act! Premium subscription plans help you stay up-to-date with the newest features and platform enhancements, plus keep you compatible with the latest business productivity tools like Windows® 10, Office 2016, and various browsers. With flexible new subscription plans, on-premises and Cloud deployment options, integrated emarketing services, and more – you’ll love the new Act!.

Modern, Cloud-Based Platform
Experience the new simplistic and efficient design of Act! Premium for Web – same great Act!, fresh new look.
Try the #1 best-selling customer and contact manager for free, for 14 days.

Easily upload and add your own data to your own, secure Act! Premium Cloud database to experience all the rich features available in the latest version of Act! Premium – including Act! emarketing! Now hosted on Google’s Cloud Platform™, Act! Premium Cloud is faster, more scalable, and more reliable than ever.

Act! Emarketing & Call Lists
Act! emarketing has been greatly improved for Team accounts, now allowing administrators to choose who gets access to sign up for an email marketing account, send email campaigns, view specific Call Lists, and take advantage of Smart Task automation for email marketing.

Easily segment and view specific Call Lists by filtering by sender profile – making it easier than ever to quickly follow-up with hot leads.

Connected Workspaces
An all-new web API platform enables you to make meaningful connections to business and productivity tools that help you streamline efficiency and extend the power of Act!.

Start Your Free Trial Today

Already own Act!? See what’s new since your version.

Have questions about Act! v18? Wondering if an upgrade is right for you? Contact Us

Thinking About Trade Show Season?

10/21/2015

We’re heading into the busiest time of year for industry trade shows, and you probably know how vital proper preparation is. Did you know that following up properly with trade show leads is just as important?

You’ll want to contact all leads as soon as possible after the show ends. New contacts will need to be entered into your database, customers and prospects will need to be sent any information you’ve promised them and personalized email campaigns should be sent or phone calls made.

Feeling a little overwhelmed? We’ve got solutions that can help you import lists of trade show contacts into Act! so that you don’t have to retype your entire list or risk duplicating contacts. And Act! Emarketing is a great tool for sending personalized email campaigns.

Contact us to learn more.

Try Act! Premium Cloud Free For 14 Days!

10/16/2015

Great news - the all-new Act! Premium Cloud Trial is here! Try the #1 best-selling customer and contact manager for free, for 14 days.

Easily upload and add your own data to your own, secure Act! Premium Cloud database, and enjoy instant online access to all the rich features available in Act! Premium v17 - including Act! emarketing!

Please contact us at your earliest convenience to get started - or click the button below!

Get Started

<<Previous