Category: Act! V17

What Is E-marketing Anyway?

9/21/2016

Act! Emarketing has come up here at KSC a lot this year – from this month’s webinar, to featuring it in our newsletter, to discussing the Emarketing enhancements available in the latest version of Act!. But some of you may be wondering “What the heck is e-marketing anyway, and why should I care about it?”

E-marketing is any marketing done online or digitally, but when we talk about Act! Emarketing, we’re specifically referring to e-mail marketing. Do you email your contacts about any of the following?

Company news
Industry news
Promotions, discounts and sales
New or improved products and services
Insider information (how to’s, FAQ’s, etc.)
Birthday, anniversary or holiday greetings

Then you’re already doing e-mail marketing! But if you’re still sending all your e-marketing messages using your regular day-to-day email client, you’re missing out on some great ways to improve your marketing efficiency and success.

Using a program like Act! Emarketing offers a number of benefits over your regular e-mail client when it comes to e-mail marketing:

A more professional image
Customizable mobile-friendly templates
Easily personalized emails
Tracking/analytics
Reporting
A better send process (your emails are less likely to be marked as spam)
The ability to create & schedule email campaigns in advance
Functions necessary to comply with legal requirements, such as unsubscribe

And, with Act! Emarketing, you can take advantage of powerful Act! capabilities:

Easily access Contacts, Lookups, Groups, and Companies right from within Act! to quickly build targeted email lists
Upload and host images and documents that can be used to personalize your emails
Easily share images and documents in your email campaigns by embedding or linking to your hosted library
Easily create simple webforms to capture leads from web pages, newsletters, emails, and more
View emarketing results directly on each contact record within Act!

View a prioritized list of recipients ranked by level of interaction – allowing you to contact those who are most interested in your message – right within Act!

Want to purchase the latest version of Act! and take advantage of all Act! Emarketing has to offer? Already have Act! Emarketing and looking for training in using it efficiently and effectively?

Time Is Running Out!

8/16/2016

Attn: Act! Pro v16, Premium v16 and Premium v17 Users

You are eligible to save up to 25% when you upgrade to Act! Pro v18 or renew into an Act! Premium subscription. In addition to the latest version of Act! Premium, subscriptions include access to expert technical support and training resources, AND the next version of Act! when it's released—at no additional cost.

Hurry! Your special pricing will only be available until September 30, 2016. Also, by the end of this year, Act! v16 will no longer be supported by Swiftpage (KSC support will continue to be available for all versions of Act!).

Act! Feature of the Month: Act! Emarketing

7/13/2016

Did you know that your purchase of a recent version of Act! Premium (v16 and above) includes a basic Act! Emarketing account at no extra cost? Powerful, easy-to-use emarketing tools help you reach the right customers and prospects with the right message, so you can:

Grow your business
Drive sales success
Create customers for life

With Act! Emarketing you can create and send campaigns, analyze results and insights, and view comprehensive contact history – all within Act!

Take Advantage of Powerful Act! Capabilities

Easily access Contacts, Lookups, Groups, and Companies right from within Act! to quickly build targeted email lists.
View emarketing results directly on each contact record within Act!.
Take notes, view complete history, and edit contact details to keep your data up-to-date – no synching, uploading, or downloading needed.

Grow Your Business with Lead Capture

Easily create simple webforms to capture leads from web pages, newsletters, emails, and more.
Copy/Paste HTML into your web page, newsletter and more.
Or, use a hyperlink to Act!’s hosted form.
Extended and Basic forms included.
Stay organized using Act! Group functionality.

Send Your Email with Confidence

Ensure your message gets to the inbox, with our expert advice and handy strategic tips for higher conversions and improved deliverability.
Our dedicated deliverability team manages sender reputation to ensure your emails are sent with outstanding delivery rates.
Send personalized emails immediately or schedule for future delivery with ease.

Track More Than Just Your Emails

Find out exactly what happened after your email was sent, including open rates, clicks, bounces, opt-outs, and more in easy-to-analyze graphs and detailed reports.
Use what you learn to continuously hone your messages.
These results can also be recorded in Act! history so you can make sure future communications reach the right people.

Expedite Follow-up with Intelligent Call Lists

View a prioritized list of recipients ranked by level of interaction – allowing you to contact those who are most interested in your message – right within Act!.
Robust integration within Act! allows you to easily create Histories, Activities, Lookups, and more – right from the contact within the Call List.

Organize Your Leads

Enable Call Lists at time of send or anytime thereafter to get dynamic, up-to-date interaction information.
View and manage Call Lists for each of your campaigns, or combine the hottest leads from all your campaigns into one.
Review all Call List results, or for campaigns over a specified time frame.

Host & Share Your Media

Ensure customers notice your message with personalization options like dynamic data integration and attention-grabbing images.
Upload and host images and documents that can be used to personalize your emails.
Easily share images and documents in your email campaigns by embedding or linking to your hosted library.

Create Email Templates with Ease

With over 100 email templates provided, you’re sure to find one that fits your business need, or easily import your own HTML files for a completely custom campaign.
Customizing your email template is simple with our intuitive drag-and-drop template editor.
Mobile-friendly templates offer maximum readability on mobile devices.

New for Act! v18 - Act! emarketing has been greatly improved for Team use. As an administrator, you have greater control over who can send emarketing message with Call List filters and Act! emarketing permissions for send and Smart Tasks.

Want to purchase the latest version of Act! and take advantage of all Act! Emarketing has to offer? Already have Act! Emarketing and looking for training in using it efficiently and effectively?

Act! Feature: Intelligent Call Lists

2/3/2016

If you use Act! emarketing, have you made use of Intelligent Call Lists? This feature allows you to find out exactly what happened after your Act! emarketing email was sent, including open rates, clicks, bounces, opt-outs etc. in easy-to-analyze graphs and detailed reports. Use what you learn to expedite follow-up, organize your leads and continuously hone your messages.

View a prioritized list of recipients ranked by level of interaction – allowing you to contact those who are most interested in your message – right within Act!.
Robust integration within Act! allows you to easily create Histories, Activities, Lookups, and more – right from the contact within the Call List.

Enable Call Lists at time of send or anytime thereafter to get dynamic, up-to-date interaction information.
View and manage Call Lists for each of your campaigns, or combine the hottest leads from all your campaigns into one.
Review all Call List results, or for campaigns over a specified time frame.

Learn more about the Call List Feature in Act! and how to use it.

Looking to get Act! emarketing, add the Call List feature to your Act! Emarketing subscription or need help utilizing your Call Lists?

Important Chrome™ Update for Act! Premium Web Users

10/27/2015

Google released Chrome™ version 46 on October 16th, which removed a specific popup function in Chrome™ that is unfortunately used in over 200 areas within Act!. This has caused disruption to Act! Premium customers using the web interface in the Chrome™ browser.

This update was anticipated and Swiftpage is working aggressively on a comprehensive update for all Act! Premium v17 customers. In the meantime, we recommend using Internet Explorer® for immediate access for Act! Premium for web and Act! Premium Cloud.

Swiftpage understands the importance of browser choice and is committed to resolving this issue for all specific versions of Act! v17. All fixes are currently being tested and will be included in Act! v18.

Act! v18, coming December 2015, brings a host of compatibility and productivity enhancements, new Act! emarketing admin features, a fresh, modern look for Act! Premium for Web, and more! Be on the lookout for more details soon!

Act! Is Now Supporting Office 2016

9/25/2015

Act! is now supporting Office 2016 on Act! v17, with the currently known issue linked in this article. Development is currently investigating any issues reported specific to Office 2016 and will provide updates when available.

Previous versions of Act! may work with Office 2016, but no testing was done. If issues are encountered, no updates will be offered for Act! v16 and earlier versions of Act!.

Act! v18 will fully support Office 2016.

As with previous versions of Office, only 32-bit versions of Office which are installed locally are compatible with Act!.

Have questions about using Act! with Office 2016? Contact Us

Attention ACT! 2013 Users

8/10/2015

Your last day to upgrade to a newer version of Act! with preferred pricing is September 30, 2015.

What this means for you:
A) You can choose to do nothing, and keep your current version of Act!. If you decide at a later date to purchase a newer version, you will be paying full price, and will not be eligible for an upgrade discount.
-OR-
B) You can choose to upgrade Act! at this time and receive preferred upgrade pricing (pricing varies, please contact us to discuss).

Why upgrade now?

Innovative new features

- History List view provides an insightful look back
- Automation and customization options
- Integrations to Dropbox, SharePoint™, iCloud® etc.

Ensure compatibility with popular business applications like Windows®, Outlook 2013® and Google™ to name a few.
Flexible new monthly or annual subscription plans (permanent licensing is also still an option). Subscription plan benefits include:

- Feature and platform updates
- Basic technical support provided by Act!
- Basic Act! emarketing accounts
- Video tutorials

Deployment flexibility: manage Act! on premise or host it in the Cloud. Act! Premium Cloud subscriptions include:

- Secure Cloud hosting
- Automatic installation
- Nightly backups

Integrated emarketing services including Team Access, Lead Capture and Smart Task options.
Usability and system improvements driven by customer feedback.

Remember, all users sharing the same database have to be on the same version of Act!. After September 30th, you will no longer be able to buy additional ACT! 2013 licenses. Upgrade today to maintain your business continuity.

Click here for a version by version comparison. Learn more about Act! v17.

Ready to try or buy? Contact Us.

Act! Update Available

7/21/2015

An update to Act! v17 was released on July 1, 2015. Key Highlights of Act! v17.2:

Act! emarketing improvements include a refreshed dashboard in Act! to help guide you on what to do next, improved template organization for more efficient email campaign sending, and additional reporting tools to help you have more visibility into your email success. Plus, check out the all-new, redesigned template editor!
Do more, faster with new global scheduling preferences, enhanced keyword filtering for Notes and Activities, and easily-accessible find/replace commands for Lookup fields.
Stay compatible with the latest enhancements to popular business tools like Google Chrome™.
Make Act! work for you with a more personalized experience including Act! notifications, customizable big buttons, and default History options — now available for Windows® and Web!

Learn more about what’s new for Act! v17.2

We highly encourage all clients who have Act! v17 to discuss installation with us prior to downloading the update. Contact Us

Have you already installed Act! v17.2? What do you like about the update? Is there anything you don't like? Comment below.