Category: Business Tools

What Is E-marketing Anyway?

9/21/2016

Act! Emarketing has come up here at KSC a lot this year – from this month’s webinar, to featuring it in our newsletter, to discussing the Emarketing enhancements available in the latest version of Act!. But some of you may be wondering “What the heck is e-marketing anyway, and why should I care about it?”

E-marketing is any marketing done online or digitally, but when we talk about Act! Emarketing, we’re specifically referring to e-mail marketing. Do you email your contacts about any of the following?

Company news
Industry news
Promotions, discounts and sales
New or improved products and services
Insider information (how to’s, FAQ’s, etc.)
Birthday, anniversary or holiday greetings

Then you’re already doing e-mail marketing! But if you’re still sending all your e-marketing messages using your regular day-to-day email client, you’re missing out on some great ways to improve your marketing efficiency and success.

Using a program like Act! Emarketing offers a number of benefits over your regular e-mail client when it comes to e-mail marketing:

A more professional image
Customizable mobile-friendly templates
Easily personalized emails
Tracking/analytics
Reporting
A better send process (your emails are less likely to be marked as spam)
The ability to create & schedule email campaigns in advance
Functions necessary to comply with legal requirements, such as unsubscribe

And, with Act! Emarketing, you can take advantage of powerful Act! capabilities:

Easily access Contacts, Lookups, Groups, and Companies right from within Act! to quickly build targeted email lists
Upload and host images and documents that can be used to personalize your emails
Easily share images and documents in your email campaigns by embedding or linking to your hosted library
Easily create simple webforms to capture leads from web pages, newsletters, emails, and more
View emarketing results directly on each contact record within Act!

View a prioritized list of recipients ranked by level of interaction – allowing you to contact those who are most interested in your message – right within Act!

Want to purchase the latest version of Act! and take advantage of all Act! Emarketing has to offer? Already have Act! Emarketing and looking for training in using it efficiently and effectively?

UPCOMING WEBINAR: Emarketing with Act! - Learn To Send Your First Message

9/1/2016

Are you ready to get started with e-mail marketing? Act! emarketing is a simple and cost-effective way to grow your business.

We’ll help you learn to create professional, eye catching campaigns that reach customers and prospects with the right message at the right time.

In this session we will explore:

Creating an Act! emarketing account
Modifying existing Act! emarketing templates
Preparing to send your first Act! emarketing message

Join us for a webinar on September 22nd, 2016 at 11:00 AM CDT.
$35 fee/per attendee.

Introducing Act! v18.2

8/24/2016

We’re pleased to announce the release of Act! v18.2! Features and benefits include:

Act! Connect Link For Desktop Users
The all-new Act! Connect Link delivers the power of the Act! Connect integration platform to Act! Premium desktop users with no complicated setup – simply install and go!

Now, whether you are using the web, desktop, or Cloud version of Act! Premium, it’s easier than ever to leverage the power of Act!

Connect for simple integrations with hundreds of popular business apps that help you save time and accelerate your sales and marketing efforts.

Act! emarketing Enhancements
New Act! emarketing administrative features allow admins to designate which users can send emarketing campaigns, and from which sender profile.

Act! Premium For Web Enhancements
Act! Premium for Web updates enhance the usability of Opportunities by allowing users to manage Opportunity processes and products from the web client. Additionally, Act! Premium for Web users can streamline management of Contacts using the Copy/Move Contact Data option, making it easier to manage the integrity of their Act! data.

Enhanced Security And Control
Additional administration and security options for Act! Premium Web API gives administrators expanded control over how the Web API and related integrations are used within their business.

Quality And Performance Updates
Dozens of performance and quality enhancements across the product portfolio based on user and partner feedback.

Looking for more information or ready to upgrade?

Time Is Running Out!

8/16/2016

Attn: Act! Pro v16, Premium v16 and Premium v17 Users

You are eligible to save up to 25% when you upgrade to Act! Pro v18 or renew into an Act! Premium subscription. In addition to the latest version of Act! Premium, subscriptions include access to expert technical support and training resources, AND the next version of Act! when it's released—at no additional cost.

Hurry! Your special pricing will only be available until September 30, 2016. Also, by the end of this year, Act! v16 will no longer be supported by Swiftpage (KSC support will continue to be available for all versions of Act!).

Act! Feature of the Month: Act! Emarketing

7/13/2016

Did you know that your purchase of a recent version of Act! Premium (v16 and above) includes a basic Act! Emarketing account at no extra cost? Powerful, easy-to-use emarketing tools help you reach the right customers and prospects with the right message, so you can:

Grow your business
Drive sales success
Create customers for life

With Act! Emarketing you can create and send campaigns, analyze results and insights, and view comprehensive contact history – all within Act!

Take Advantage of Powerful Act! Capabilities

Easily access Contacts, Lookups, Groups, and Companies right from within Act! to quickly build targeted email lists.
View emarketing results directly on each contact record within Act!.
Take notes, view complete history, and edit contact details to keep your data up-to-date – no synching, uploading, or downloading needed.

Grow Your Business with Lead Capture

Easily create simple webforms to capture leads from web pages, newsletters, emails, and more.
Copy/Paste HTML into your web page, newsletter and more.
Or, use a hyperlink to Act!’s hosted form.
Extended and Basic forms included.
Stay organized using Act! Group functionality.

Send Your Email with Confidence

Ensure your message gets to the inbox, with our expert advice and handy strategic tips for higher conversions and improved deliverability.
Our dedicated deliverability team manages sender reputation to ensure your emails are sent with outstanding delivery rates.
Send personalized emails immediately or schedule for future delivery with ease.

Track More Than Just Your Emails

Find out exactly what happened after your email was sent, including open rates, clicks, bounces, opt-outs, and more in easy-to-analyze graphs and detailed reports.
Use what you learn to continuously hone your messages.
These results can also be recorded in Act! history so you can make sure future communications reach the right people.

Expedite Follow-up with Intelligent Call Lists

View a prioritized list of recipients ranked by level of interaction – allowing you to contact those who are most interested in your message – right within Act!.
Robust integration within Act! allows you to easily create Histories, Activities, Lookups, and more – right from the contact within the Call List.

Organize Your Leads

Enable Call Lists at time of send or anytime thereafter to get dynamic, up-to-date interaction information.
View and manage Call Lists for each of your campaigns, or combine the hottest leads from all your campaigns into one.
Review all Call List results, or for campaigns over a specified time frame.

Host & Share Your Media

Ensure customers notice your message with personalization options like dynamic data integration and attention-grabbing images.
Upload and host images and documents that can be used to personalize your emails.
Easily share images and documents in your email campaigns by embedding or linking to your hosted library.

Create Email Templates with Ease

With over 100 email templates provided, you’re sure to find one that fits your business need, or easily import your own HTML files for a completely custom campaign.
Customizing your email template is simple with our intuitive drag-and-drop template editor.
Mobile-friendly templates offer maximum readability on mobile devices.

New for Act! v18 - Act! emarketing has been greatly improved for Team use. As an administrator, you have greater control over who can send emarketing message with Call List filters and Act! emarketing permissions for send and Smart Tasks.

Want to purchase the latest version of Act! and take advantage of all Act! Emarketing has to offer? Already have Act! Emarketing and looking for training in using it efficiently and effectively?

Act! Feature of the Month: Act! Web API & Act! Connect View

6/20/2016

The new Act! Web API is a modern development integration service. This application runs on your Act! Premium (access via web) server and allows you to seamlessly and easily connect and integrate your Act! Premium Contacts, Groups, and Activities with additional services as part of a Premium Subscription. It provides do-it-yourself integrations and automation, as well as effective and flexible custom development capabilities.

Act! Connect is the Act! Marketplace now updated for a new generation of connectivity. Integrations using the new Act! Web API are available in Act! Connect for active Act! Premium subscription customers. Quickly and easily set up connections between Act! and:

Outlook®
Slack
PayPal®
Wufoo™
QuickBooks Online
And more!

Enrich your Act! data and trigger actions that save time and accelerate your sales and marketing efforts. The improved installation of Act! Web API with Act! Premium for Web ensures you have the tools you need to get started with Act! Connect services, or create custom integrations.

Looking for help installing the Web API or creating Connections? Want to learn more about how you can use the Act! Web API to benefit your business?

Act! v18.1 Is Here!

5/10/2016

We’re pleased to announce the release of Act! v18.1, which introduces new features that help you prioritize your focus, offers seamless integration with hundreds of popular business apps, and provides enhancements to your Act! experience with dozens of performance and usability improvements.

Key Highlights of Act! v18.1

Increase productivity with the all-new Favorite Contacts checkbox, and the Activity Create Date stamp.
Integrate with ease by leveraging Act! Connect to quickly set up connections between Act! and other popular business tools via the Act! Web API.
Act! Premium Contact Link for Outlook® helps you stay productive by interacting with Act! Contact details right inside of Outlook.
Bundled installation of Act! Web API with Act! Premium for Web ensures you have the tools you need to get started with Act! Connect services, or create custom integrations.
Stay up-to-date with the newest compatibility updates and performance improvements, including support for Chrome™ and Internet Explorer® 11.

Business Tools: QuickBooks Payments & Payroll Services

2/10/2016

QuickBooks Payments: Faster payment processing is easy with QuickBooks.

Email invoices with a Pay Now link
Get paid everywhere
Accept online and mobile payments
Accept Visa, MasterCard, Discover, American Express or ACH Bank Transfers
Payments deposited in 2-3 days
QuickBooks updates automatically

QuickBooks Payroll Services: Looking for an easier way to handle payroll? QuickBooks Payroll offers seamless payroll right inside QuickBooks.

Create paychecks easily, just enter hours.
Pay employees by check or direct deposit.
Free expert support from Intuit.
Electronically file W-2’s at year end.
Includes payroll tax forms.

And with QuickBooks Full Service Payroll:

Have your payroll taxes completed and filed for you.
Bring previous payroll data to QuickBooks.
No tax penalties, guaranteed.

Looking for more information or want to sign up?