Act! Emarketing has come up here at KSC a lot this year – from this month’s webinar, to featuring it in our newsletter, to discussing the Emarketing enhancements available in the latest version of Act!. But some of you may be wondering “What the heck is e-marketing anyway, and why should I care about it?”
E-marketing is any marketing done online or digitally, but when we talk about Act! Emarketing, we’re specifically referring to e-mail marketing. Do you email your contacts about any of the following?
Using a program like Act! Emarketing offers a number of benefits over your regular e-mail client when it comes to e-mail marketing:
And, with Act! Emarketing, you can take advantage of powerful Act! capabilities:
Want to purchase the latest version of Act! and take advantage of all Act! Emarketing has to offer? Already have Act! Emarketing and looking for training in using it efficiently and effectively?
E-marketing is any marketing done online or digitally, but when we talk about Act! Emarketing, we’re specifically referring to e-mail marketing. Do you email your contacts about any of the following?
- Company news
- Industry news
- Promotions, discounts and sales
- New or improved products and services
- Insider information (how to’s, FAQ’s, etc.)
- Birthday, anniversary or holiday greetings
Using a program like Act! Emarketing offers a number of benefits over your regular e-mail client when it comes to e-mail marketing:
- A more professional image
- Customizable mobile-friendly templates
- Easily personalized emails
- Tracking/analytics
- Reporting
- A better send process (your emails are less likely to be marked as spam)
- The ability to create & schedule email campaigns in advance
- Functions necessary to comply with legal requirements, such as unsubscribe
And, with Act! Emarketing, you can take advantage of powerful Act! capabilities:
- Easily access Contacts, Lookups, Groups, and Companies right from within Act! to quickly build targeted email lists
- Upload and host images and documents that can be used to personalize your emails
- Easily share images and documents in your email campaigns by embedding or linking to your hosted library
- Easily create simple webforms to capture leads from web pages, newsletters, emails, and more
- View emarketing results directly on each contact record within Act!
- View a prioritized list of recipients ranked by level of interaction – allowing you to contact those who are most interested in your message – right within Act!
Want to purchase the latest version of Act! and take advantage of all Act! Emarketing has to offer? Already have Act! Emarketing and looking for training in using it efficiently and effectively?
