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What Is E-marketing Anyway?

9/21/2016

 
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Act! Emarketing has come up here at KSC a lot this year – from this month’s webinar, to featuring it in our newsletter, to discussing the Emarketing enhancements available in the latest version of Act!. But some of you may be wondering “What the heck is e-marketing anyway, and why should I care about it?”

E-marketing is any marketing done online or digitally, but when we talk about Act! Emarketing, we’re specifically referring to e-mail marketing. Do you email your contacts about any of the following?
  • Company news
  • Industry news
  • Promotions, discounts and sales
  • New or improved products and services
  • Insider information (how to’s, FAQ’s, etc.)
  • Birthday, anniversary or holiday greetings
Then you’re already doing e-mail marketing! But if you’re still sending all your e-marketing messages using your regular day-to-day email client, you’re missing out on some great ways to improve your marketing efficiency and success.

Using a program like Act! Emarketing offers a number of benefits over your regular e-mail client when it comes to e-mail marketing:

  • A more professional image
  • Customizable mobile-friendly templates
  • Easily personalized emails
  • Tracking/analytics
  • Reporting
  • A better send process (your emails are less likely to be marked as spam)
  • The ability to create & schedule email campaigns in advance
  • Functions necessary to comply with legal requirements, such as unsubscribe

And, with Act! Emarketing, you can take advantage of powerful Act! capabilities:
  • Easily access Contacts, Lookups, Groups, and Companies right from within Act! to quickly build targeted email lists
  • Upload and host images and documents that can be used to personalize your emails
  • Easily share images and documents in your email campaigns by embedding or linking to your hosted library
  • Easily create simple webforms to capture leads from web pages, newsletters, emails, and more
  • View emarketing results directly on each contact record within Act!
  • View a prioritized list of recipients ranked by level of interaction – allowing you to contact those who are most interested in your message – right within Act!
 
Want to purchase the latest version of Act! and take advantage of all Act! Emarketing has to offer? Already have Act! Emarketing and looking for training in using it efficiently and effectively?
CONTACT US

UPCOMING WEBINAR: Emarketing with Act! -  Learn To Send Your First Message

9/1/2016

 
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Are you ready to get started with e-mail marketing? Act! emarketing is a simple and cost-effective way to grow your business.

​We’ll help you learn to create professional, eye catching campaigns that reach customers and prospects with the right message at the right time.

In this session we will explore:
  • Creating an Act! emarketing account
  • Modifying existing Act! emarketing templates
  • Preparing to send your first Act! emarketing message
Join us for a webinar on September 22nd, 2016 at 11:00 AM CDT. 
$35 fee/per attendee.
REGISTER

Get More Out of Your Business This Year

1/28/2016

 
Are you looking to increase sales, improve customer relationships or be more efficient in 2016? Maybe you’re interested in the latest marketing tools or learning proven marketing techniques. Following KSC on social media can lead you to some great resources. Check out a few of our recent posts on Twitter, Facebook and LinkedIn:
​
  • 5 Must Haves to Revamp Your 2016 Email Strategy 
  • Your ‘revenue roster’ could bring you riches 
  • 10 Small Digital Marketing Strategy Hacks That Move The Needle 
  • What Your 2016 Content Marketing Strategy Should Look Like 
  • Boosting CRM uptake
  • Organizing for productivity: 4 tips for minimizing distractions​ 
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