Well if you use ACT!, we have a small project for you: organizing your database to find customer anniversaries. Why do this? Sending anniversary cards is just a nice way to say, “I recognize how long you have been using our services and I appreciate your business.”
In fact that’s almost exactly what you can say in your anniversary cards. So how do you use your database to send out these cards?
Easy. Create a custom field on your contact view and name it “contract start,” “client start date,” or “anniversary” and make it a habit of filling it out once you gain a new client. When you create the field, you can set it as an annual event to make running your query even easier. If you set it as an annual event, you can easily go to Lookup, Annual Event, and then you can simply select your custom field from the dropdown, select current month, and then click Find Now.
The list that pops up is all of the contacts with anniversaries in the current month. From the search window you can print the list, schedule a to-do, or even pull up the contacts as a lookup for further refinement.
What you want your cards to say is up to you and can reflect your company’s values. We recommend scheduling a recurring activity for someone on your team so they can remember to send out the cards every month. This method makes it easy to say thank you to your clients without having to spend a lot of time trying to track whose anniversary is when. Plus it will give you something to do this summer that will make your clients happier.
Would you like some help setting up custom fields or sorting the contacts you already have? Please call our office at 847-520-0560 for help.