The benefits of being able to connect with your contacts on social networking sites are numerous. Sites like LinkedIn, Facebook , Twitter etc. are great ways to find out what your contacts are interested in, what events they may be attending, which groups they belong to, if they change employers, etc. Engaging with your contacts on social networking sites also allows you to share industry, company and product news and promotions while helping contacts keep your products and services in mind.
Social media integration may also help you time important calls properly. For instance, you may pull up a client’s Web Info tab, check their Facebook or LinkedIn page and find out they are on vacation, on a business trip, or taking a leave of absence due to personal matters. Social media integration can give you a heads up about what is currently happening in your client’s world, so you can more aptly frame the conversation and its timing so it is most convenient for them.
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