Looking to expand your business in 2011? Sage recently released a white paper that explores how companies can increase their list of highly qualified leads using their Business Info Services for ACT! tool. If you are struggling to find good quality leads, or simply want another source for locating quality leads, you'll want this white paper! I have provided an excerpt below (along with a link to download the full white paper).
Feeding Sales: Find targeted leads with Sage Business Info Service for ACT!
The challenge: Find relevant, yet cost-effective sales leads
Your business needs a steady supply of new sales leads so it can grow and acquire more customers. Over time, it can really become a struggle to find sources of good quality leads. Lists often cost too much, focus on the wrong industry for your products, or contain outdated contact information. Soon, you’re spending as much time looking for leads as you are making sales calls—and that’s not a productive way to sell.
New leads can be obtained from a variety of sources, including word-of-mouth from your current customers, rented lists, purchased lists, or doing your own research on individual companies using internet searches and newspapers or magazines. Unfortunately, these methods can result in wildly variable lead quality, and are also time consuming and costly.
What your business needs is a deep source of leads on-demand, with consistent quality, at a reasonable cost. That’s what Sage has introduced with Sage Business Info Services for ACT!, powered by Hoover’s™, a new cloud-based service that provides a rich source of new sales leads and research...
Click here to read more and download the complete white paper.