Maximize your email marketing with automated marketing!
Swiftpage, the number one ACT!-integrated Email Marketing solution, also offers a powerful automated marketing system called Drip Marketing. It gives you the tools to automatically reach out to your ACT! Contacts, Groups, Look Ups and Companies.
Swiftpage Drip Marketing blends simple functionality with intelligent logic-based filtering technology. It enables you to not only send an automated series of email messages to selected contacts, but also allows you to tailor your marketing messages according to each contact's interaction with those emails.
As an example, if you create a campaign (see Screenshot 1 below) announcing an upcoming event you are hosting, you don't want the contacts who registered for the event in a previous email to continue to get "Register Now" event messages. Using Drip Marketing's logic filtering, you can transfer those registrants to a "Reminder and Details" campaign (see Screenshot 2 below). Or, if you develop and launch a "New Product" campaign, transfer anyone who does not respond or buy your product to a "Lead Nurturing" campaign - periodically keep in touch so they remember you!
From events or corporate announcements to a new customer welcome or product launch - Swiftpage provides the ability to automatically deliver marketing content and drive your ACT! sales processes.
Screenshot 1 - Create a campaign that automatically contacts your prospects and clients using a variety of methods - direct mail, e-mail, phone, etc.
Screenshot 2 - Transfer contacts who interact with your messages to other campaigns or call lists. For example, use the filters to automatically transfer the person who signs up to attend your event to a Reminder Campaign - don't waste their time by continuing to send them event offerings!
Get an edge on the competition by creating a gentle Lead Nurturing campaign that sends targeted messages to any leads that may not be interested now but will be weeks, months, or years from now. Some businesses are great with lead follow-up and some are not; but inevitably, nearly all businesses stop communicating with "cold" leads after a time. Don't be one of them! Keep YOUR company in the front of their minds with quarterly or semi-annual emails (sent automatically, of course) - and when they are finally ready, they'll know who to call.
Enjoy the benefit of added free time by placing your marketing initiatives on "cruise control". You simply program the Drip Marketing system to send what you want, to who you want, and when you want. Then sit back and let Swiftpage do the rest.
Swiftpage and ACT! - bringing innovative technology to critical tasks, so that you can bring your talent, to everything else.