Email Marketing for ACT!

Swiftpage, ACT!'s integrated Email Marketing provider, is now offered as a standard feature within ACT! 2010 and 2011. What does this mean? It means that what used to be a third-party ACT! add-on requiring download and installation is now ready to use right out of the box. And while you may hear it called Sage E-Marketing for ACT! (SEMA) in ACT! 2010 and 2011, trust that it is still the same Swiftpage platform we all know and love.

More importantly, the integration means getting started with your email marketing and automated marketing initiatives is now faster and easier.  Deliver marketing messages directly from your ACT! database then your send data is updated in your database seamlessly.

Email Marketing
Swiftpage gives you the tools to create beautiful email templates, send directly from your database to contacts, look ups, groups and companies and track who opened and clicked your messages. With top-notch deliverability standards, including ISP Relations and Spam check, you can be sure your message makes it to your recipient’s inbox when you send it.

Highlights

• New template manager which makes organizing, publishing and distributing email templates effortless. You can also upload and store images and documents for repeated use.
• Advanced Editor that allows you to edit imported HTML templates.
• Integration with Smart Tasks so you can easily add a step to send and email or add a contact to a Drip Marketing campaign and directly access your email templates.

Other tools include: the mail merge feature that allows you to merge ACT! field data into your messages for a more personal connection -Dear [[First Name]]; the ability to link text OR images to websites or survey forms; and more.  

Email Tracking
When you send your email blast with Swiftpage you can track who opened, clicked, bounced, suppressed and more. You can also view graphical and detailed data about your send, and export your send reports to others for further analysis. And your contact’s interactions with your email sends are recorded into your ACT! history for easy reference.

Surveys and Web Forms
Swiftpage Surveys are more than just data gathering.  Map your survey responses back to specific fields in your database and watch your ACT! database grow! Set up an Auto-responder email to automatically be sent to your respondents when they complete your surveys and with Drip Marketing Auto-loader you can automatically load them into a Drip Marketing Campaign to receive a series of marketing communications.

Call List
After you send an email blast to your contacts, your recipients open and click on the email message. Swiftpage creates a ranked list of the most interested contacts based on those interactions. Access each contact’s Call List score in the Marketing Results tab for easy follow up.

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Marketing Results Tab
Access all interactions you’ve had with each of your contacts in one view within your database with the Marketing Results Tab. This tool tells your sales team who to call and what to talk about. You can also view that contact’s score within your Call Lists, manually rank them, view a summary of your interactions with that contact, access online resources and industry tips as well as the email you’ve previously sent them.

Drip Marketing
Swiftpage Drip Marketing gives you the ability to create a sequence of messages that are automatically delivered to your ACT! contacts at the right time.  Swiftpage Drip Marketing uses intelligent technology to send messages to contacts based on their interactions with previous messages and based on data in your ACT! database environment . 

From events or corporate announcements to a new customer welcome or product launch - Swiftpage Drip Marketing provides the ability to automatically deliver marketing content and drive your ACT! sales processes.

Swiftpage and ACT! - bringing innovative technology to critical tasks, so that you can bring your talent, to everything else.

Drip Marketing Success

Automate your marketing for greater success! Automated (aka Drip) Marketing not only saves you time and money, but helps you to earn more money. Find out how today!

Email us today to learn more, or contact her at (847) 520-0860.